+45 61 10 77 75
  1. Home
  2. Resources
  3. Video
  4. Coffee with ahlsell

Transforming B2B Search Ahlsell’s Journey to Personalization

Ahlsell, a leading B2B wholesaler, embarked on a journey to transform their search functionality, focusing on personalization to meet customer expectations.

In this video, Peter and Søren share insights about the challenges, strategic decisions, and the collaboration with Relewise that enabled this transformation.

From identifying critical issues to implementing a beta-tested, personalized solution, this case offers valuable lessons for businesses looking to enhance their digital experiences

ahlsell logo

Ahlsell is a leading B2B wholesaler specializing in technical goods, serving a wide range of customers—from independent tradespeople to large industrial companies. With a focus on quality and innovation, Ahlsell is committed to providing tailored solutions that meet the unique needs of their diverse customer base.

Learn more about them here.

Would you like some tips to improve your B2B personalization?

Then download our B2B Personalization Playbook "5 steps to award winning e-commerce" where you'll explore some of the pillars of personalization strategies.

Learn more here 7