The satisfaction of accuracy

Customers expect immediate satisfaction when searching for a product on an ecommerce site. They want to find what they’re looking for quickly and easily, without having to sift through pages of irrelevant products. If they can’t find what they are searching for, they’ll quickly move away from your site and on to the next site that can tend to their demand. This is why accuracy is a crucial factor in customer satisfaction.

Businesses would be wise to pay attention to these high expectations and give their customers the immediate satisfaction they so highly crave. When customers feel that their needs and desires are understood and met with precision, it creates a sense of gratification that can lead to repeat business and positive word-of-mouth.

You need to get to know your customers

When a customer visits your online store, they have a specific goal in mind. They may be looking for a particular product, trying to solve a problem, or seeking advice on a purchase. Regardless of their needs, they expect you to understand what they want and provide accurate product discovery through recommendations and solutions.

In a study made by McKinsey & Company the research showed that 72 percent of consumers expect companies to deliver personalized online shopping experiences and recognize them and know their interest. This means that the purchase decision is highly motivated by easy to navigate product search, as well as relevant and personalized product or service recommendations. Over three-quarters of the consumers even get frustrated when the company doesn’t deliver personalized experiences. This puts even more pressure on companies because if consumers don’t like the experience they receive, it’s easier than ever for them to choose something different.

This is where accuracy comes into play. By understanding your customers’ preferences and needs, you can tailor your products and services to meet their expectations. This creates a sense of satisfactions for customers, as they feel that their desires are being met with precision and attention to detail.

Accuracy also plays a critical role in building customer trust. When customers feel that you can understand their needs and desires, they are more likely to trust your brand and continue to do business with you. This is particularly important in today’s digital age, where customer loyalty is often driven by personalized experiences and tailored recommendations.

Personalization might be more important than you think

The reality is that in a fierce e-commerce landscape, personalization is your competitive advantage. Personalization is a powerful tool that can help companies improve the customer experience and stay ahead of the competition.

Cut to the bone, the benefits of personalized search and recommendations are two-fold. Firstly, it improves the customer experience by making it easier for customers to find what they’re looking for. Secondly, if the customer is unable to find the product they’re looking for, suggesting related items can boost the chances of a sale.

By tailoring product discovery results to the customer’s preferences and previous browsing behaviour, companies can improve the customer experience and increase the likelihood of a sale. In addition, personalized search and recommendation provide valuable insights into customer behaviour and preferences, which can be used to inform product development and improve marketing campaigns, such as personalized emails. With the fierce competition in the ecommerce landscape, companies that don’t invest in personalized search and recommendation risk falling behind.

Your personalization accuracy starts with Relewise

Getting your personalization right, doesn’t have to be as complicated as it seems.

Relewise’s intelligent personalization platform enables companies to deliver on their customers’ expectations and beyond by creating an outstanding customer journey across platforms through personalized search and product and content recommendations.

The Relewise platform is API-first, meaning that it integrates with any e-commerce platform, including Shopify and Magento.

The platform collects and analyzers customer data in real-time to identify patterns and trends and adjusts products or service recommendations accordingly – enabling companies to craft an immersive, connected commerce experience.

With Relewise you can give your customers the gratification they are searching for, that leads to increased customer loyalty and positive word-of-mouth.

So, give your customers what they want, and watch your business thrive.