B2B shoppers want the same smooth, personalized experience they get in B2C. But too many B2B businesses still brush off personalization—until they realize just how frustrating their site actually is for customers.

There's a lot B2B can learn from B2C in terms of personalization, but it isn’t a copy-paste job. It comes with its own quirks and complexities. This playbook breaks it all down with proven strategies and practical tips to help you get started.