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Helsebixen: How retail media helps suppliers grow sales 138%

By integrating Relewise’s retail media solution, Helsebixen, a Danish online health and wellness retailer, has given their suppliers the ability to bid on keywords and premium placements to connect with highly relevant customer segments during the purchase decision.
This approach not only increases product visibility and sales for suppliers but also ensures a relevant, personalized shopping experience for customers.
 

This case is created from a presentation given by Jesper Hvejsel, CEO at Firtal Group, at E-handelskonferencen 2024.

With 750,000 unique monthly visitors actively searching for health products, Helsebixen recognized an opportunity to monetize their traffic, increase revenue, and create stronger partnerships with suppliers. 

To achieve this, Helsebixen partnered with Relewise to implement Relewise Retail Media. This allows Helsebixen’s suppliers to purchase specific product placements and reach buyers at the final stage of their purchasing decision. Relewise Retail Media optimizes product placements, enables precise campaign management, and ensures that every interaction is driven by relevance.

Using the e-commerce platform as a media hub

Suppliers can strategically position their products on product landing pages (PLPs) or improve their search rankings to reach highly motivated buyers. For instance, through targeted bidding, a product ranked 40th in search results can quickly climb to the top, gaining significantly more visibility and driving increased sales.

This is key to allowing Helsebixen to respond swiftly to market trends and changing demands while giving suppliers the flexibility to react quickly and boost the visibility of their products.

From manual processes to self-service

Before implementing Relewise, Helsebixen managed its retail media campaigns manually, requiring significant effort from the internal team. Every campaign had to be carefully planned, executed, and adjusted, limiting scalability and agility. This hands-on approach often meant slower time-to-market for campaigns and reduced flexibility for suppliers.

With Relewise’s capabilities, Helsebixen has improved how they approach retail media. Suppliers now have the ability to:

  • Bid on prime placements: Suppliers can compete for top positions in search results or on PLPs, ensuring their products gain maximum visibility when customers search for relevant keywords.
  • Launch sponsored listings across the site: Suppliers can seamlessly create and manage sponsored listings in key areas such as search results, category pages, and even curated product collections.
  • Target specific customer segments: Using Relewise’s advanced targeting capabilities, suppliers can focus on high-value audiences, such as women aged 30-40 or loyal customers of specific brands. This level of granularity ensures that their marketing efforts are highly relevant and impactful.

This shift to  has drastically improved efficiency and created new opportunities for collaboration with suppliers. Campaigns that once took days or weeks to set up can now be launched quickly and optimized in real time, allowing suppliers to align their campaigns with seasonal priorities and strategic product pushes when need be.

Driving relevance and sales with retail media

For Helsebixen it’s essential to ensure their retail redia efforts are relevant, effective, and manageable—even with limited internal resources. Unlike larger organizations Helsebixen can achieve exceptional results without a large team by relying on Relewise to deliver a robust, quality-driven solution.

The early results are remarkable. One supplier grew their sales by 138% in just one month, just by getting better placements in search results and on the PLPs.

The quality-driven approach prevents devaluing the search experience, as Relewise ensures the right products are shown to the right customers. For Helsebixen, this means that it not only maintains the integrity of their search engine but also attracts suppliers who are increasingly seeing the value of bidding for strategic placements.

 

“Relewise allows us to deliver insanely granular campaigns while maintaining quality and relevance. This ensures that retail media works for both suppliers and customers. Without relevance, retail media is worthless.”

Jesper Hvejsel, CEO at Firtal Group

Conclusion

Helsebixen’s success with Relewise shows the potential of retail media when powered by relevance and precision. By turning their e-commerce site into a high-performing media hub, they’ve not only created a new revenue stream but also strengthened supplier relationships and increased the relevancy of the shopping experience for their customers.

With measurable results like increased supplier sales and higher campaign efficiency, Helsebixen is leading the way in demonstrating how retail media can be a strategic advantage in competitive markets.

As they continue to onboard more suppliers and optimize their approach, Helsebixen is setting the benchmark for how to balance profitability with customer-centricity—showing the true value of a well-executed retail media strategy.

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