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Sustainability
a real customer
filter factor

By Sune Hansen 
2022 
In a survey from PriceRunner, 12% say that they have at least once opted out of an e-commerce store due to their lack of consideration for the environment and sustainability, and this number is expected to increase rapidly.
 
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Five pitfalls to avoid when optimizing conversions

By Brian Holmgård Kristensen 
2022
Product recommendations are a standard component in personalizing the online customer journey. They can improve the customer experience and increase conversion rates and average order size – but only when implemented correctly.